A business website that is ready for real customers

A business website should quickly answer three questions: what do you do, who do you help and how can someone contact you? Good visuals support those answers. They should never hide them.

Use this checklist before launching a new company website or refreshing an old one.

Make the first screen clear

Use a short headline that says what your business offers. Add a simple explanation and one obvious next step, such as discussing a project, booking a visit or asking for a quote.

Avoid filling the opening screen with claims such as “best” or “number one” unless you have meaningful evidence. Specific services and real work help a visitor make a better decision.

Check the website on a phone

Read each page on a narrow screen. Headings should not push all useful content below the first view. Body text should be comfortable without pinching to zoom, and buttons should be easy to tap.

Check long email addresses, tables, menus and forms. A page that looks good at the top can still have a sideways-scrolling section near the bottom.

Give every service a useful page

A service page should explain the problem it addresses, the work you can provide, what the client needs to supply and how to start. Link related services and relevant project examples where they help the reader.

Repeating a location or keyword in every sentence makes the page harder to read. Write for the person deciding whether your service fits their needs.

Test the contact journey

• Tap the phone, email and WhatsApp links.
• Try the form with missing and invalid details.
• Make sure the form explains whether it sends a message or opens another app.
• Confirm the business address and map destination.
• Check that a visitor has another way to contact you if a third-party service is unavailable.

Review search foundations

Use descriptive page titles, one clear main heading and a short description for each page. Check internal links, canonical URLs and the sitemap. If you replace an existing website, preserve useful URLs or redirect them to the closest matching page.

These foundations help search engines understand and discover the site. They do not guarantee a ranking. Google's SEO Starter Guide explains the core principles.

Plan the next update

A website should stay accurate after launch. Assign someone to check contact details, service changes, project links and new articles. A small number of useful, current pages is a better starting point than a large collection of generic content.

Explore website development or ask us to review your requirements.